The work of Civil Society Organizations (CSOs) involved in the action to end AIDS can never be underestimated.
The great work they have done and continue doing is immeasurable. These Civil Society Organisations face the greatest of challenges, one of which is sustaining their resources so that they can continue working toward an AIDS-free society.
Upon realizing this UNAIDS through SANAC saw the need to take up the challenge of raising funds for Civil Society Organisations. The strategy was essentially creating a continuum path aimed at largely inspiring South Africans to work together to raise funds to support these organisations and in the same process profile success achieved by these organization and government, raise awareness and educate members of public on HIV and AIDS.
Come up with a fundraising idea that will not only raise funds for Civil Society Organisation but also raise awareness on the success achieved by CSOs and Government, educate South Africans on HIV and AIDS and how they can get involved in ending AIDS. The fundraising idea had to be unconventional because at any point there are many organisation running fundraising campaigns we needed to stand out. Make it fun, Keep it simple, and make everyone want to participate in/ watch/ share/ laugh at/ talk about.
The campaign aimed to involve every South African at various levels from political leaders, business people, influencers, celebrities, and the general public; it aimed to cover the three aim objectives: 1. Raise funds 2. Raise awareness and celebrate successes 3. Educate the public on HIV and AIDS.