STRATEGY THAT DRIVES ACTION.
The foundation of a successful communication campaign lies in thorough research, planning, and strategic preparation. At Sadmon, we pride ourselves in developing deeply insightful strategies that meet our client’s communication challenges with ease and emotionally connect with audiences. Through this, we are able to create relevant campaigns that enhance brands, using messaging that resonates with audiences, through channels that drive them to engage and ultimately take action.
PUBLIC RELATIONS THAT AMPLIFY.
In the digital information age, the role of Public Relations has become more important than ever. We consistently shape and manage the image of our client’s campaigns, responding live as campaigns unfold. Through the mantra of ‘retain and grow’ we’ve mastered the art of building good relationships with multiple media industries. Our skills range from media relations and publicity, reputation management, communications, the use of credible influencers as well as managing our clients’ brands through broadcast interviews, opinion pieces, and news articles.
PRODUCTION THAT’S CONSISTENT.
We offer a range of high-value production services across many industries and for many government departments. From campaign inception to final execution, our services include setting schedules and managing campaign budgets, coordinating the work of creative and media departments, interacting and managing external suppliers including printers, photographers, video production and more. We produce multiple campaign elements including below-the-line collateral, radio adverts and shows, television commercials, exhibition stands and a wide range of branding material.
CREATIVE THAT MOVES AUDIENCES.
We consider our creative department, the heart of our company’s engine. Composed of a series of talented Creative Directors, Copywriters, Art Directors, Graphic Designers, and DTP Operators, we aim to create work that enhances our client’s brands through impactful storytelling, driving the audience to change their behaviour. Our skills sets fulfill the demands from our clients, offering above and below the line campaigns, digital and social media campaigns, and branded content.
SOCIAL MOBILISATION THAT CHANGES BEHAVIOUR.
As specialists in the field, we play an integral part in influencing behaviour change on the ground and see ourselves as a core part of the communities that we work in and do work for. As a catalyst for social impact, our campaigns are underpinned by tools of empowerment, dialogue for action, negotiation, and social contracts that bring people together, raise awareness, assist in the delivery of services and drive strong participation of communities in campaign activity.
CLIENT SERVICE THAT VALUES PARTNERSHIPS.
Our team exists not just to serve our clients on their campaigns, but to partner with them. Positioned as the adhesive that keeps the business components together, our client service teams work to take accurate briefs, interpret them, sell and manage campaigns, as well as keep an intimate understanding of our clients’ core business, guiding the campaign process from idea inception to broadcast finality.
TRAINING PROGRAMMES THAT UPLIFT.
Because we’re an organisation with social impact at its core, we aim to uplift women and youth from marginalised communities through a number of training programmes. Our Phila for Communities (HWSETA) and SHE Skills Programme (MERSETA) are but some of the programmes we offer to reach our communities upliftment goal.
EVENT MANAGEMENT. HOSTING EVENTS THAT ENGAGE COMMUNITIES.
Events have become a critical part of communication campaigns used by both the Private and Public sectors to inform, educate, and engage communities. At Sadmon we host a wide spectrum of both strategic and tactical events that include Activations, Dialogues, Commemorations, Campaign Launches, and Partner events. We maintain strategic relationships with a broad range of seasoned and reliable suppliers, whom over the years inform the company`s response to our events approaches regardless of the lead times.
We also specialize in sustainable event management where we apply environmentally preferred practices-green eventing that minimizes the environmental burdens related to activities like venue selection, accommodation, travel, catering, waste management, resources, and suppliers.
MONITORING AND EVALUATION: TRACKING SUCCESS.
As a Social Impact Agency, we understand the importance of tracking and evaluating campaigns and how it can be used as a powerful tool for social impact. To ensure campaign success we implement processes that track progress and achievement from beginning to end. Through a wide range of M&E tools, we provide government departments, companies, international donors, foundations and non-profits with the information and insight they need to improve their interventions and aid them to create greater impact both economically and socially. Our Monitoring and Evaluation unit ensures that all our campaigns and interventions produce evidence.