Project Description

THE CHALLENGE:
ELECTRICITY THEFT IS COSTING THE COUNTRY BILLIONS OR RANDS EVERY YEAR.

Electricity is the third most stolen commodity, following credit card information and vehicle theft. In some cases property and lives are lost due to illegal connections.

THE SOLUTION: OPERATION KHANYISA

Operation Khanyisa is one of the largest and most complex behavioural change campaigns carried out in SA in recent years. “Khanyisa” is a Zulu word that means to enlighten, explain and to light up. Operation Khanyisa was launched in October 2010 to reduce and prevent electricity theft.

The campaign targeted all power users and it debunked the myth that electricity theft is a “township” or “poor people’s” problem; it targeted all power users in the residential, industrial, manufacturing, agricultural and commercial sectors as well as contractors in the electricity industry.

The campaign was unique in that it not only made used traditional advertising and public relations mediums, but it also applied social mobilisation to the problem.

RESULT

More than 3,800 electricity related tip-offs were received via the Crime Line and Eskom’s Crime Reporting Line in the campaigns first year, along with over 70 complaints or queries and tip-offs received via the Operation Khanyisa website. As a result of these tip-offs, a number of illegal connections were removed, fines issued, disconnections made and more than R-19million in tamper fines recovered between April 2011 and March 2012.

In the year 2012 it was rewarded for its fight against electricity and infrastructure theft during the prestigious Primedia Crime Line award ceremony.

GALLERY