Electricity is the third most stolen commodity, following credit card information and vehicle theft. In some cases property and lives are lost due to illegal connections.
Operation Khanyisa is one of the largest and most complex behavioural change campaigns carried out in SA in recent years. “Khanyisa” is a Zulu word that means to enlighten, explain and to light up. Operation Khanyisa was launched in October 2010 to reduce and prevent electricity theft.
The campaign targeted all power users and it debunked the myth that electricity theft is a “township” or “poor people’s” problem; it targeted all power users in the residential, industrial, manufacturing, agricultural and commercial sectors as well as contractors in the electricity industry.
The campaign was unique in that it not only made used traditional advertising and public relations mediums, but it also applied social mobilisation to the problem.